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7 Tips for Answering a Design Brief

Feb 13, 2019Pattern Design Practice4 comments

The most efficient way of designing is to have a brief to follow. This is especially true if you’re designing for a client but is also important if you’re designing for yourself or your own products. It will save you a lot of time, keep you on track and get results a lot quicker. Here are 7 tips for answering a design brief successfully. 

7 Tips For Answering A Design Brief Successfully

1. The very first thing you need to do is to make sure you understand the brief. If there is anything that you’re unsure of make sure you ask your client lots of questions before you begin. If you have a really good understanding of what’s required right from the get-go then you’re going to save yourself so much time and effort in the long run. 

2. Make sure that you keep the brief close by while you’re designing and constantly refer to it. Once you start designing it’s so easy to go off track if you don’t continuously check in and make sure your keeping to the brief

7 tips to answering a design brief for your surface pattern designs

3. Once you receive the brief, make sure you do lots of research so you can develop the best possible designs. Don’t expect the ideas to come out of thin air, you need to spend some time gathering inspiration for your project.

4. Make sure you do lots of development work before you settle on your final design. 

5. If you’re unsure whether your design is heading in the right direction, you can check in with your client throughout the process and get feedback.

7 tips to answering a design brief successfully for your surface pattern designs

6 Make sure you give yourself a realistic timeline so you can complete the brief by the deadline. 

7. Carefully consider the product that the design is going to be used on and how it’s going to be produced. This will determine how you go about designing and answering the brief.

Whether you’re writing a brief for yourself or following a client’s brief, make sure that you evaluate your design throughout the whole process to make sure you keep on track. Having a copy of the design brief on your desk and referring it to it regularly will definitely help save you time in the long run.



  1. Carrie Burckle

    I am following your posts and learning so much. Thank you for your generous information. Is there a Template for a Brief I can use?

    • Pattern and Design

      Hi Carrie,
      You’re welcome! I’m glad you’re finding it useful. It’s definitely worthwhile taking some time to create a brief template that you can send to clients. You may want to need to change a couple of questions depending on the client but it’ll definitely help speed up the process 🙂

  2. Samina

    Hi Carrie,
    I have found your 5 step blueprint so helpful and will be working through this to complete it and shall hopefully be using it as a checklist soon! Thanks it has helped me to organise my thoughts and is great to see the way you have clearly detailed the process.

    • Pattern and Design

      Hi Samina,
      You’re welcome! I’m so glad to hear you’ve found it so useful.


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Here are 7 tips and ideas that will help you when answering a design brief for your textile design or surface pattern design business. Knowing how to write create a design brief template will help you speed up your design process. #brief #patterndesign #designprocess #designtips